Founder & Creative Director · Sunman Media Group

Surej Kalathil — Creative Direction, Branding & AI-Driven Design

Two decades of leadership in branding, web design, and editorial direction — 500+ projects delivered across four continents, now amplified by a hands-on command of the modern AI toolset.

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Jupiter / Palm Beach Gardens, FL 561.827.9072 LinkedIn

Professional Summary

Founder & Creative Director

I built and run Sunman Media Group end-to-end — strategy, operations, finances, hiring, and client relationships — while delivering 500+ projects across four continents. Two decades of leadership in branding, web design, and editorial direction, now amplified by generative AI across image and video generation, copywriting, SEO, UX, and automation.

Revitalizing brands with an AI-embedded workflow

I embed generative AI across every stage of a project — concept art, copy, SEO, and automation — cutting turnaround by up to 30% while lifting conversion, engagement, and ROI for clients in finance, real estate, wellness, and lifestyle.

See the toolkit
KreateHub responsive website design

What I Do

Core Disciplines

Design by Sunman's own service lineup — the same disciplines I bring to every client engagement.

Logo design and branding

Logo Design & Branding

Distinctive logos and comprehensive brand identity systems that drive business growth.

Website design and development

Website Design & Development

From simple sites to complex e-commerce platforms, tailored to the business.

AI-generated creative artwork

AI-Driven Creative

Generative image, video, copy, and automation embedded across every workflow.

Branding photography and film

Branding Photography & Film

Captivating visuals that elevate corporate image, events, and product stories.

Magazine design

Magazine Design

Traditional and digital publishing with meticulous, deadline-proof craft.

Stationary design

Stationary & Print Design

Cohesive business cards and print collateral that round out a brand system.

Full Skill Set

Core Skills

Business Operations & Agency Ownership AI Workflow Integration & Strategy Creative Direction & Visual Strategy Branding & Identity Design Website Design (UI/UX) & Development Print & Magazine Design Adobe Creative Suite & Figma / Framer WordPress & HTML / CSS Digital Marketing & Social Strategy SEO & Web Performance Brand Strategy & Market Research Photography Direction & Content Team Leadership & Project Management Client Acquisition & Account Growth

Portfolio

Top Projects

A selection of recent client engagements spanning branding, web design, and photography.

AHA / AH Architect branding and website
Logo / Website / Branding / Photography

AHA →

AH Architect — full rebrand & site
KreateHub website and branding
Logo / Website / Branding

KreateHub →

Creative studio rebrand, 3 locations
Your Italian Passport branding and campaign
Logo / Website / Branding / Photography

Your Italian Passport →

Citizenship services brand & campaign
The Well of PBC magazine design
Magazine Design

The Well of PBC →

Wellness magazine, Best in Florida 2023
The PocketBook magazine, Edition 3, being photographed
Photography

The Pocket Book Magazine →

Lead Photographer — full-issue photography, West Palm Beach
SmartX Advisory dashboard on tablet
Website Design & Branding

SmartX Advisory →

Fintech / managed accounts platform, West Palm Beach

Career

Experience

2025 — Present

Lead Photographer

The Pocket Book Magazine

  • Serve as Lead Photographer for the publication, shooting and directing photography across every issue — editorial features, event coverage, and cover imagery.
01.2021 — Present

Founder & Creative Director

Sunman Media Group · Palm Beach Gardens, FL

  • Founded and own a full-service digital creative agency — personally running strategy, operations, finances, and client relationships while delivering 500+ projects across four continents.
  • Built and lead a multidisciplinary team of 10+ designers, developers, and marketers, sustaining a 95% client-satisfaction rate.
  • Developed integrated creative strategies for architects, hedge funds, corporate firms, and lifestyle brands — driving a 40% average lift in client engagement.
  • Embedded generative AI across content, design, and UI/UX workflows — cutting production time 30%.
  • Deployed AI-driven analytics and personalization — averaging 60% higher conversion and a 3x lift in lead generation.
01.2020 — 05.2024

Creative Director

The Well of PBC · West Palm Beach, FL

  • Led the complete visual development and branding of a wellness lifestyle magazine, from concept through publication.
  • Created the magazine's identity — logo, typography, layout systems — drawing 10,000+ readers within its first two issues.
  • Designed 80+ pages per issue for print and digital, directing a team of 15+ editors, writers, and photographers.
01.2016 — 01.2021

Creative Director

Family Office Networks · West Palm Beach, FL

  • Directed visual branding across all verticals — FON Magazine, FON Marketplace, and FON Media.
  • Managed photography and design for 100+ exclusive events each year, plus print, email, and digital media.
01.2013 — 01.2016

Creative Director

Financial Services Media · West Palm Beach, FL

  • Provided design leadership through and after the acquisition of HedgeCo, leading rebranding across all client-facing channels.
  • Produced 100+ investor presentation kits for 30+ hedge funds and financial clients — a 45% increase in institutional engagement.
01.2004 — 01.2013

Lead Designer

HedgeCo Websites · West Palm Beach, FL

  • Designed 600+ hedge fund websites featuring integrated performance-analytics tools.
  • Owned branding, design systems, and production for high-value financial firms; led the U.S.-based design and development team.
01.2002 — 01.2004

Founder & Website Designer

Smartdesigner.net · Mumbai, India

  • Built and ran an online design firm via Elance/Scriptlance, serving 150+ clients across 12+ countries.
  • Delivered 300+ branding, web, and print projects — 98% client satisfaction, top-5% provider ranking.
01.2000 — 01.2002

Lead Web Designer

V2 Infotech · Mumbai, India

  • Developed websites for international clients in the ship-repair and marine industries.
01.1996 — 01.2000

Graphic & Magazine Designer

Savings4ever.com & Quorum Publications · Mumbai, India

  • Created layouts and marketing visuals for a major e-commerce portal during the dotcom boom.
  • Designed and proofed layouts for three quarterly magazines, managing pre-press with editorial and print teams.

Foundations

Education & Honors

B.Com, Commerce & EconomicsUniversity of Mumbai · 1996
Diploma, Commercial ArtsSir J.J. School of Arts, Mumbai · 1996
LanguagesEnglish — Professional · Hindi — Professional
  • Golden Web Award for Excellence (1999)
  • First Prize — Town of Jupiter Art Show, Photography (2019)
  • Creative direction & branding support for nonprofit events and causes
  • Exhibited at local photography and art shows; event photography for an emerging tech networking group